Joshua Arms is a low income apartment complex in Joliet, IL. Lutheran Social Services (LSSI) owns and manages Joshua Arms. Residents are senior citizens (age 62+) or adults with disabilities. They can choose to live in an apartment-style or supportive living unit. Supportive living residents receive help from certified nursing assistants with daily tasks of living.

Objectives
Redesign Joshua Arms website with the following goals:

Gallery

Click on each thumbnail to see a larger/full sized image.

Click here to view a screenshot of Joshua Arms: Homepage - Desktop
Joshua Arms: Homepage – Desktop
Click here to view a screenshot of Joshua Arms: Homepage - Mobile
Joshua Arms: Homepage – Mobile
Click here to view a screenshot of Joshua Arms: Senior Housing Options Page - Desktop
Joshua Arms: Senior Housing Options Page – Desktop
Click here to view a screenshot of Joshua Arms: Senior Housing Options Page - Mobile
Joshua Arms: Senior Housing Options Page – Mobile
Click here to view a screenshot of Joshua Arms: Apartment-Style Living Page - Desktop
Joshua Arms: Apartment-Style Living Page – Desktop
Click here to view a screenshot of Joshua Arms: Apartment-Style Living Page - Mobile
Joshua Arms: Apartment-Style Living Page – Mobile

Overview of Project Responsibilities

Work in progress files and deliverables are available for review during an interview.

Project Management

  • Created project plan, which outlined a schedule of deliverables
  • Sent weekly progress reports

Personas

  • Led persona workshop with subject matter experts
  • Created 3 ad hoc personas

Website Architecture

Working with subject matter experts, I:

  • Created sitemap
  • Outlined each page’s goals

Copywriting

  • Approved copy written by LSSI’s Communications Team
  • Evaluated copy based on best practices:
    • Flesch-Kincaid reading grade level of 9 or less
    • 2nd person
    • Active voice

Design

  • Created wireframes for key pages
  • Created visual design mockups
  • Chose bright colors and a rounded typeface to convey friendliness
  • Approved by LSSI Communications Team and subject matter experts

Development

  • Coded custom WordPress theme
  • Chose and configured plugins
  • Configured Google Analytics tracking

SEO

  • Conducted keyword research and reviewed findings with subject matter experts
  • Managed on-page optimization, like creating page titles and H1 tags
  • Created 301 redirects
  • Added photos to Google Business, Bing Places, and Yelp listings
  • Result: Homepage in web search results moved from the 3rd SERP to 1st SERP for targeted queries

Online Advertising

  • Ran Google Ad campaign
  • Wrote and published Craigslist Ads
  • Ad copy approved by subject matter experts

Post-Launch Maintenance

  • Sent monthly analytics report
  • Performed code updates as needed